Time to First Insight

If you wanted yet another acronym to add to your ever growing list, add “TTFI,” or time to first insight. As the digital revolution continues full steam ahead, speed and agility are becoming more important to stay competitive. The days of analytic studies that take weeks or months is gone; you need insights NOW, not tomorrow. Our novel Guided Business Intelligence TM(GBI) platform is designed to minimize the amount of time it takes your team to go from raw data to meaningful insights. Instead of your employees combing through your massive data sets like an elementary school nurse looking for lice to find what’s important and what’s noise, let us take care of that. Upload your data, tell us what variable you’re looking to better understand, and we’ll have answers for you before you could even send an email asking for someone to analyze the data.

Dirty Data

There are 3 constants in life: taxes, death, and dirty data. Ok, so maybe that’s not how the expression goes, but it probably should. Missing values, spelling errors, duplication, fat-fingered mistakes…oh yeah, we’ve seen it all, and we can fix it all. The data cleansing process, while seemingly a small task, is actually one of the biggest time sinks in the data science process. Go ask your analysts and your data scientists how much they love cleaning data (hint: they don’t love cleaning data).

Expanding Your Data Science Army

We’re in the middle of the digital revolution, and data scientists are at the forefront of the change…except, well, you can’t find any. There is so much demand for data scientists right now and so little supply that finding one is an extreme challenge. If you do find one, prepare to crack open the coffers because they are expensive!!! Listen, you’ve got great people already who really know your data, they just don’t quite have the skills to reach data scientist level… until now. CitizenDS is the bridge between your existing workforce and your need for data scientists. We’ve gotten rid of the need for coding and math to allow your analysts to do all things data science through our incredibly easy-to-use interface. How easy? Well, if they can click buttons, they can do data science. That easy.

Predict the Future

We’ve crammed so much machine learning in our software that there are points where we’re actually doing machine learning inside our machine learning! But what’s it all for? It’s so you can predict the future. You can’t drive a car looking in the rearview mirror, and you can’t drive your business looking at what happened yesterday. Your ability to make both quick and the correct decisions to run your business are essential for you to stay competitive. However, it’s not enough to just predict the future; you need to know why the future is going to be the way it is. With every model, we’ll tell you what variables were the most important in terms of prediction, so you can focus on not just knowing, but also shaping the future. It’s almost like being able to go back in time to change the future (yeah, go back and buy some Amazon stock)…except it’s not the past; it’s today.

Industry Specific Problems

Business is like a box of chocolates: there are tons of different flavors and no one wants the raspberry filled ones that taste like someone put cheap mall-store soap in it. While our core product is a great generalizer for exploration, cleansing, and machine learning, we know that not every problem fits in those boxes. We’re building custom modules that are specific to particular industries and problems. For example, we’ve built a module that allows you to upload text documents that tells you the overall sentiment as you read through the document so you can craft a better narrative for your PR releases, company statements, or internal news letters. We’re also working with industry leaders in fraud detection to build a module that will help you find suspicious activities and transactions in your data.